Agri-Business Management: A Holistic Perspective  (Astitva Prakashan, Dr. R.N Manjare, Dr. S.B Sawant, Dr. Anthony Rose, Dr. Pravin Mane)

“Agri-business Management: A Holistic Perspective"" is a comprehensive and informative book organized into five essential units, each contributing to a well-rounded comprehension of the agri-business sector. The book initiates with a thorough exploration of the nature and scope of agri-business, emphasizing the pivotal role of effective agri-business management. It draws a clear distinction between the farm and non-farm sectors, while also delving into the intricate factors that shape the demand for agricultural products. The book explores deeply into the core of the Indian economy, dissecting the role of agriculture and its profound significance. This section offers a holistic perspective on the economic aspects of agriculture by examining the challenges faced by the sector and the policy changes that have left a profound impact on critical areas such as farm supplies, production, agro-processing, marketing, and finance. It delves into the transformative impact of the Green Revolution, unveiling its concepts, significance, and far-reaching effects. It meticulously analyzes India's prevailing crop patterns and the factors influencing agricultural practices, including regional specialization. The book addresses the pressing concern of climate change's influence on agriculture and provides clarity on the intricate value chain within the sector. The book uncovers the dynamic relationship between globalization and agro-product structures, shedding light on the competitiveness and export orientation of agricultural products, thereby illustrating the sector's global connections. To keep the content contemporary, it explores emerging practices such as contract farming, precision farming, cooperative farming, organic agriculture, genetically modified food, and highlights the pivotal role played by Farmer Producers' Organizations (FPOs). ""Agri-business Management: A Holistic Perspective"" is an indispensable resource for students, practitioners, and policymakers striving for a comprehensive understanding of the agri-business sector. This book offers invaluable insights into both the traditional and evolving aspects of the field, equipping readers with the knowledge needed to navigate the ever-changing landscape of agri-business.