"Be - BORN ETHICAL Youth Replenish Cleanser is a firming face wash that leaves mature skin visibly smoother and more youthful-looking. It cleanses away dulling dead skin and impurities without stripping your skin of essential nutrients. With 90% natural ingredients like soy isoflavones, hyaluronic acid, jojoba oil and more, this firming facial cleanser maintains a healthy moisture balance. This anti-aging cleanser offers a deep clean and revitalizes skin for a truly energized glow! BE's Brand Promise: All Be - BORN ETHICAL products are 100% vegan and cruelty-free. They are also free from toxins such as sulphates, parabens, petrolatum, formaldehyde and artificial colour."