Business Analytics  (Paperback, P.sashikala)

"Business Analytics" by P. Sashikala offers a comprehensive overview of the principles, techniques, and applications of analytics in the business context. The book explores how organizations can leverage data and analytical tools to make informed decisions, optimize processes, and gain competitive advantages. It covers various topics including data mining, predictive analytics, descriptive analytics, prescriptive analytics, and data visualization. With practical examples and case studies, the book helps readers understand the importance of analytics in driving business growth and performance. It serves as a valuable resource for students.