Business Research Methods (With CD-ROM) 9th Edition  (English, Paperback, Donald R. Cooper, Pamela S. Schindler)

Business Research Methods covers all aspects of research in business to aid managerial decision making.

Summary Of The Book

Business research is done with the aim of helping an organization fine-tune its decision making process and help it run smoothly.

Business research, like any other kind of research, is systematic and is done to find meaningful information. It involves collecting relevant data, analyzing the collected data, and gleaning insights and vital information through that analysis.

Once meaningful information and insights have been collected, the next step is to format that information in relevant ways and making it available to whoever needs it. This information is then used to decide the future course of action to enhance the organization’s performance.

Business research is used to aid in decision making, to help devise strategies, and to design tactics to implement those strategies.

Business Research Methods (With CD ROM) covers the business research processes in detail. It is divided into four parts, with an additional section containing abstracts of case studies mentioned in the main text. The appendix section contains additional related material.

The first part provides an overview of business research. This section defines research in a business context. It goes on to explain how to think like a researcher, and defines the research process. It covers business research requests and proposals, and ethics in business research.

The second part covers the design of business research. It starts with an overview of research design, then covers secondary data searches and defines qualitative research. This section then explains observation studies, surveys and interviews, and experimentation designs and test markets.

The third part focuses on the sources and collection of data. It explains measurement, measurement scales, questionnaires and instruments, and sampling design.

The fourth part is all about how to use the collected data. It defines how to gain insights from the findings. The processes of analysis and report creation are discussed in this section.

It explains data preparation and description, shows how to explore, display, and examine data, defines concepts like hypothesis testing, measures of analysis, and multivariate analysis. The section then discusses how to present the data in oral forms and as written reports.
Business Research Methods (With CD ROM) provides case abstracts. The appendix section contains material on focus group discussion, non-parametric significance tests, and selected statistical tables.

About The Authors

Donald R. Cooper is a teacher and a consultant.

Dr. Cooper has a Ph.D from Kent State University. He is also the managing director of Cooper Research Group which specializes in doing research for the electronics and computer industries in the fields of customer satisfaction, loyalty, and market segmentation research.

Pamela S. Schindler is the professor of management at Wittenberg University.

Pamela S. Schindler is an academic and a businesswoman. She has won the Leavey Foundation Award in Free Enterprise Education. She specializes in teaching creative advertising and marketing management. As the Director of the Wittenberg’s Center for Applied Management, she is in-charge of the Small Business Institute program.She has guided over 300 students in applied management projects.

Together, Donald R. Cooper and Pamela S. Schindler have written another book called Marketing Research with Student CD.