It's a well-written and very intriguing as well as thought provoking book. Surely, it develops a great interest for Neuro-marketing and encourages marketers to have a rather unconventional approach towards market research and not rely on data/numbers always. A must read for marketing and branding professionals.Cheers!

A must have for everyone who wants to make a career in Market Research or people who are intrigued to know why we buy what we buy?
A superb eye-opener....totally loved it.

How do we make purchases? How do advertisements appeal us? How do brands make us buy things though at times are not immediately important for us? Number of times I was wondering about these queries. This book using marketing and science helps in looking into buying.