Contagious  (English, Paperback, Berger Jonah)

for business person's and may be professional , but some expensive , but content is too good:-)

The author fails to take a leaf out of the innumerable examples that he has listed. Otherwise this would have been a work that would have certainly 'caught on'.
Put simply, this book is a collection of anecdotes and well known stories based on successful businesses. There is never a hint of deep analysis of the characteristic at hand that you would expect from an assitant professor in Wharton. Examples cited are best applicable to those situations alone. For instance the example of turning B...

I am a marketer and I found this book wonderful. This book is very different from 'Tipping Point' and 'Made to Stick'. I have read both these books and was concerned if I will see only repetition. The author himself explains at the start how this book is different.

I found every chapter amazing. The book talks about: "How word of mouth works and how to make your ideas/products go viral?"

The book is full of case studies and examples and is written in a very simple manner. It is a small book...

I needed this thing I love it.

Content is very

One of the best book for those who interested in marketing.

the book was old and dirty. it didn't seemed to be new but the print was original