Differentiate or Die  (English, Hardcover, Trout Jack)

Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin is a book which is ideal for those learning how and why businesses succeed in the long term.

Summary of the Book

The book gives the readers a fair idea about differentiating the various products, services and businesses a company offers, so as to dominate the competition. The author, with the help of some real-world examples gives his readers an insight into managing business. The book comprises of case studies, research papers and many examples for the readers to know how to bind customers to the products for long-term success and loyalty.

About the Authors

Jack Trout is the owner of a consulting firm, Trout & Partners. He is also an author and the founder of the positioning theory and marketing warfare theory. He has authored several books on marketing like In Search of the Obvious: The Antidote for Today's Marketing Mess, Jack Trout on Strategy, Big Brands, Big Trouble: Lessons Learned the Hard Way, etc.

Steve Rivkin is a marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989. He has co-authored several books like The Making of a Name, IdeaWise, The Power of Simplicity, The New Positioning, etc.