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Palgrave Macmillan Business and Management Books

Ernest Dichter and Motivation Research (English, Hardcover, unknown)

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₹5,231

₹5,280

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Author

unknown

Highlights

Language: English
Binding: Hardcover
Publisher: Palgrave Macmillan
Genre: History
ISBN: 9780230537996, 0230537995
Pages: 293

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Description

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Specifications

Book Details

Imprint

Palgrave Macmillan

Dimensions

Height	216 mm
Length	140 mm
Depth	23 inch
Weight	515 gr

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