Formula: Waterproof/Smudge-proof, Creamy vs. Hard Finish: Matte, Satin/Glossy Packaging: Retractable vs. Sharpenable, Dual-ended Pigmentation: Buildable Coverage, High Pigmentation Longevity: Long-wearing Ease of Use: Fine Tip, Wider Tip Ingredients: Hypoallergenic, Natural/Organic Ingredients Shade Range: Variety of shades