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Economics, Business and Management Books

Business and Management Books

John Wiley and Sons Ltd Business and Management Books

Free Gift Inside!! (English, Paperback, Brown Stephen)

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Author

Brown Stephen

Highlights

Language: English
Binding: Paperback
Publisher: John Wiley and Sons Ltd
Genre: Business & Economics
ISBN: 9781841125466, 9781841125466
Pages: 304

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AtlanticPublishers

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Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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