Communication Skills for B. PHARMACY - PCI SYLLABUS – textbook  (Paperback, Rutuja R. Shah, Rohan R. Vakharia)

UNIT - I •Communication Skills : Introduction, Definition, The Importance of Communication, The Communication Process - Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context. •Barriers to communication : Physiological Barriers, Physical Barriers, Cultural Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers. •Perspectives in Communication : Introduction, Visual Perception, Language, Other factors affecting our perspective - Past Experiences, Prejudices, Feelings, Environment. (Chapters - 1, 2, and 3) UNIT - II •Elements of Communication : Introduction, Face to Face Communication - Tone of Voice, Body Language (Non-verbal communication), Verbal Communication, Physical Communication. •Communication Styles : Introduction, The Communication Styles Matrix with example for each - Direct Communication Style, Spirited Communication Style, Systematic Communication Style, Considerate Communication Style. (Chapters - 4, 5) UNIT - III •Basic Listening Skills : Introduction, Self-Awareness, Active Listening, Becoming an Active Listener, Listening in Difficult Situations. •Effective Written Communication : Introduction, When and When Not to Use Written Communication - Complexity of the Topic, Amount of Discussion’ Required, Shades of Meaning, Formal Communication. •Writing Effectively : Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message. (Chapters - 6, 7, and 8) UNIT - IV •Interview Skills : Purpose of an interview, Do’s and Dont’s of an interview. •Giving Presentations : Dealing with Fears, Planning your Presentation, Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery. (Chapters - 9, 10) UNIT - V •Group Discussion : Introduction, Communication skills in group discussion, Do’s and Dont’s of group discussion. (Chapter - 11)