Entrepreneurship And E-Business (Includes Typical MCQ's) For MU Sem 5 Information Technology Course Code :ITC503  (Hardcover, Sachin Kulkarni)

Detailed syllabus Sr. No. Module Detailed Content Hours CO Mapping 0 Prerequisites None I Introduction Concept, meaning and definition of Entrepreneur and Entrepreneurship. Evolution of Entrepreneurship, Role of Entrepreneurship in economic Development; Managerial vs entrepreneurial approach; Classification and types of Entrepreneurs. Characteristics and qualities of successful Entrepreneurs; Women Entrepreneurs; Corporate & Social entrepreneurship. Self-learning Topics: Factors impacting emergence of entrepreneurship. (Refer chapter 1) 04 CO1 II Entrepreneurship Development and Leadership Entrepreneurial Motivation: motivating factors, Types of startups; Characteristics of entrepreneurial leadership, Components of Entrepreneurial Leadership; Factors influencing entrepreneurial development and motivation, Entrepreneurial Opportunities and challenges, Entrepreneurship process. Types of Enterprises and Ownership Structure: small scale, medium 06 CO2 scale and large-scale enterprises: Meaning and definition (evolution), role of small enterprises in economic development; proprietorship, Policies governing SMEs, partnership, Ltd. companies and co-operatives: their formation, capital structure and source of finance. Self-learning Topics: study the white paper https://www.ncert.nic.in/ncerts/l/lebs213.pdf (Refer chapter 2) III New Venture Planning Methods to Initiate Ventures; Acquisition-Advantages of acquiring an ongoing venture and examination of key issues; Developing a Marketing plan-customer analysis, sales analysis and competition analysis, Business Plan-benefits of drivers, perspectives in business plan preparation, elements of a business plan; Business plan failures. Self-learning Topics: Refer following URL to study various case studies https://www.entrepreneurindia.co/case-studies (Refer chapter 3) 07 CO3 IV Financing & Managing Venture Financing Stages; Sources of Finance; Venture Capital; Criteria for evaluating new-venture proposals & Capital-process. Management of venture: objectives and functions of management, scientific management, general and strategic management; introduction to human resource management: planning, job analysis, training, recruitment and selection Self-learning Topics: visit website https://www.startupindia.gov.in (Refer chapters4, 5 and 6 ) 06 CO4 V Overview of E – business Concept of E-business, Business Success through adoption of technology, information management for business Initiatives, Performance improvement through e-business. Introduction to various collaborative partnerships, E-commerce: Sectors of ecommerce, B to C, B to B and C to C ecommerce, E-commerce success factors, clicks and Bricks in ecommerce, collaborative commerce. E-Marketplace, M-commerce, E-Government; Various E-business Models, Challenges of the E-Business Models, Globalization of E-business. Self-learning Topics: Social media applications for E-Business, Social media analytics. (Refer chapter 7) 08 CO5 VI Strategic Initiatives for Technology Customer Relationship Management: The evolution of CRM, functional areas of CRM, contemporary trends - SRM, PRM AND ERM, Future Trends of CRM Enterprise Resource Planning: Core and Extended ERP; components of ERP system; Benefits and Risks of ERP implementation Supply Chain Management: Meaning, definition, importance, and characteristics of SCM, Elements of SCM, Push & Pull supply chain model, Use of ebusiness to restructure supply chain, Supply chain management implementation Procurement: Meaning and advantages of e –procurement, Types& Drivers of e- procurement, Components of e- procurement systems, Implementation of e- procurement Self-learning Topics: SEM and SEO E-CRM (Refer chapter 8) 08 CO6