Udhmita (Entrepreneurship) By Dr. B.K. Mehta & Dr. Kumari Anamika  (Paperback, Hindi, Dr. B.K. Mehta, Dr. Kumari Anamika)

Udhmita PART A: 1. ENTREPRENEUR 2. ENTREPRENEURSHIP 3. ENTREPRENEUR AND ECONOMIC DEVELOPMENT 4. THEORIES OF ENTREPRENEURSHIP 5. SMALL SCALE INDUSTRIES IN INDIA 6. ENTREPRENEURSHIP DEVELOPMENT PROGRAMMES 7. ENTREPRENEURIAL PURSUITS AND HUMAN ACTIVITIES 8. INNOVATION, CREATIVITY AND ENTREPRENEUR 9. BUSINESS ETHICS AND VALUES 10. ENTREPRENEURIAL MOTIVATION 11. ENTREPRENEURIAL COMPETENCIES/TRAITS 12. BUSINESS RISK-TAKING MANAGEMENT 13. LEADERSHIP : MEANING, IMPORTANCE AND THEORIES 14. COMMUNICATION : IMPORTANCE, BARRIERS AND PRINCIPLES 15. PLANNING: MEANING AND IMPORTANCE 16. INSTITUTIONS FOR ENTREPRENEURIAL DEVELOPMENT 17. INSTITUTIONAL FINANCE TO ENTREPRENEURS 18. INTRODUCTION TO MARKET DYNAMICS (INCLUDING PATENT, TRADE MARKS COPY RIGHT) 19. PROJECT WORK, APPENDIX PART B: 1. SENSING AND IDENTIFICATION OF ENTREPRENEURIAL OPPORTUNITIES 2. SCANNING OF ENVIRONMENT 3. MARKET ASSESSMENT 4. SELECTION AND SETTING UP OF AN ENTERPRISE 5. BUSINESS PLANNING 6PROJECT MANAGEMENT 7. SELECTION OF PRODUCT 8. PROJECT FORMULATION AND REPORT 9. BUSINESS ETHICS AND VALUES 10. FIXED AND WORKING CAPITAL REQUIREMENTS 11. FUND-FLOW ANALYSIS 12. BREAK-EVEN ANALYSIS 13. RATIO ANALYSIS 14. VENTURE CAPITAL (SOURCES AND MEANS OF FUNDS) 15. FACILITIES AND TECHNOLOGIES FOR STARTING AN ENTERPRISE 16. FUNDAMENTALS OF MANAGEMENT 17PRODUCTION MANAGEMENT AND QUALITY CONTROL 18. MARKETING MANAGEMENT 19. SOURCES OF FINANCE 20. DETERMINATION OF COST AND INCOME 21. ACCOUNTING FOR ENTERPRISES (CALCULATION OF PROFIT OR LOSS) 22. STRATEGIES FOR GROWTH IN BUSINESS 23. ENTREPRENEURIAL DISCIPLINE ? PRACTICAL Project Report