IGNOU BHC 14 Event Marketing and Promotion Study Material (In Depth Guide) For Ignou Student  (Paperback, BMA Publication)

Delve into the dynamic realm of event marketing and promotion with "IGNOU BHC 14: Event Marketing and Promotion Study Material," meticulously tailored for IGNOU students. This comprehensive resource navigates the multifaceted landscape of event management, offering an in-depth exploration of the theoretical frameworks, strategic approaches, and practical techniques essential for effectively marketing and promoting events. From understanding target audiences and crafting compelling messaging to leveraging traditional and digital marketing channels, each chapter provides invaluable insights to empower learners with the knowledge and skills needed to maximize event visibility, attendance, and engagement. Through a blend of theoretical explanations, case studies, and hands-on exercises, students are equipped to develop comprehensive marketing plans, execute promotional campaigns, and measure the effectiveness of their efforts. Whether exploring social media marketing, sponsorships, or community engagement strategies, this guide serves as an indispensable companion for aspiring event marketers, public relations professionals, and individuals seeking to excel in the competitive and dynamic field of event management.