IIMA-Strategies for Growth - Help Your Business Move Up The Ladder  (English, Paperback, Ghosh Atanu)

IIM Ahmedabad Business Books – Strategies for Growth, compiled by Atanu Ghosh, is a comprehensive guide that will help your business move up the ladder.

Summary of the Book

Strategies for Growth delves into several practical expansion strategies that organizations adopt, irrespective of how small or large they are. The book also discusses management and marketing issues they face while growing. A large number of real-time business experiences are discussed, especially in the Indian context. Some of them are Bharti Airtel, Compaq, GE, HP, Infosys and Amul. This book will help you make the best decisions for your company. Some of the concepts included in the book are Growth through Market Penetration, Growth through Geographical Expansion, Growth through New Product/New Market Scope, Growth through vertical integration, Growth through disruptive innovation, Growth through Diversification, Growth through strategic Alliances, Growth through mergers and acquisitions, Challenges in Leading Growth, Leading Growth for Small and Medium Enterprises, and Leading Growth through Turbulent Times.

About Atanu Ghosh

Professor Atanu Ghosh is a visiting professor in Business Policy area, IIM Ahmedabad. He is also a Professor at the School of Management, IIT Bombay. His areas of teaching and research are Strategy and Leadership and Marketing. He has a vast experience of over eighteen years as a senior level corporate. Professor Ghosh has also worked with several organizations and on many consultancy assignments in India and abroad. He is now serving as the Dean (Alumni & External Relationships) of IIM-A.