Introduction to Industrial Organization  (English, Paperback, Cabral Lus M. B.)

The book is recommended for the students of economics, business and management for units like strategy or strategic management. Initial chapters create relevance of a business organization in the economy and centre round the objective of maximizing profit by business units. It goes on to explain the need for strategic behavior in contrast to economic behavior where firms prioritise things in an isolated zone and intend to optimize its own gain. In a competitive scenario, the firms adopt stra...