Mindful Marketing  - The First of Its Kind Cartoon Book to Master Modern Marketing | 62+ Cartoons & frameworks on Digital Marketing, Storytelling, Consumer Behaviour, Marketing Strategies, Marketing Channels | By Rajesh Srinivasan | Zebralearn Books

Mindful Marketing - The First of Its Kind Cartoon Book to Master Modern Marketing | 62+ Cartoons & frameworks on Digital Marketing, Storytelling, Consumer Behaviour, Marketing Strategies, Marketing Channels | By Rajesh Srinivasan | Zebralearn Books (Hardcover, Rajesh Srinivasan)

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Mindful Marketing - The First of Its Kind Cartoon Book to Master Modern Marketing | 62+ Cartoons & frameworks on Digital Marketing, Storytelling, Consumer Behaviour, Marketing Strategies, Marketing Channels | By Rajesh Srinivasan | Zebralearn Books  (Hardcover, Rajesh Srinivasan)

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    Highlights
    • Binding: Hardcover
    • Publisher: ZebraLearn
    • Genre: Marketing and strategy, Analysis and strategy, Business & Economics, Marketing
    • ISBN: 9788196373504, 9788196373504
    • Edition: 1st Edition, 2023
    • Pages: 353
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  • Description
    62 Confessions of a Marketing Strategist to Amplify Growth Marketing and brand strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to effectively market and brand their products or services. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world. That's where "Mindful Marketing" comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding.
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    Specifications
    Book Details
    Imprint
    • Zebralearn
    Publication Year
    • 2023 January
    Book Type
    • Non-Fiction(Marketing)
    Table of Contents
    • Be a Mindful Business Strategist, Be a Mindful Brand Strategist, Be a Mindful Marketing Strategist, Be a Mindful Technology and Media Strategist, Be a Mindful Customer Strategist, Be a Mindful Loyalty and Engagement Builder, Be a Mindful Culture Builder and Tactician
    Number of Pages
    • 353
    Net Quantity
    • 1
    Contributors
    Author Info
    • Rajesh Srinivasan is a marketing strategy consultant, author, and keynote speaker. His mission is to transform organizations into centers of marketing excellence. Rajesh advises CEOs and business heads on their go-to-market strategy, brand positioning, innovation, and business growth. An alumnus of the Indian Institute of Management (IIM) Lucknow's Executive Education Program, Rajesh actively writes and speakers at various business forums.
    University Books Details
    Specialization
    • Marketing
    Additional Features
    Age Group
    • 18+
    Dimensions
    Width
    • 7.87
    Height
    • 9.84
    Depth
    • 1.97
    Weight
    • 1100
    In The Box
    • Book
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