Ogilvy on Advertising (English, Paperback, Ogilvy David)
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Ogilvy on Advertising (English, Paperback, Ogilvy David)
4.4
84 Ratings & 13 ReviewsSpecial price
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Headline Publishing Group
- Genre: Business & Economics
- ISBN: 9781802794960
- Edition: 2023
- Pages: 288
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Description
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
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Ratings & Reviews
4.4
★
84 Ratings &
13 Reviews
- 5★
- 4★
- 3★
- 2★
- 1★
- 60
- 11
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5
The Immortal Advertising Manual
Well....to start with....about the wordings....it's not a strict or rich word book.....but written in more of humor, realistic, branded and cool way...no need to mention....the vast information through minimal language.
Now....about how it's helpful!!....if you are into advertising and wondering....why your so so creative ad (though an ad's goal is least to be creative and more to be informative) is not working.....or 'I love advertising.....but point blank about what to do....and how to sta...
READ MORENow....about how it's helpful!!....if you are into advertising and wondering....why your so so creative ad (though an ad's goal is least to be creative and more to be informative) is not working.....or 'I love advertising.....but point blank about what to do....and how to sta...
Saikat Roy
Certified Buyer
Mar, 2012
12
1
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5
A must-read masterpiece
David Ogilvy masterpiece should be made a compulsory reading for any person in advertising. He has penned down all the learnings from his experience.He has covered from advertising greats to client-agency relationship to fundamental of a good layout to tenets of producing an effective TV commercial. Reader ends up becoming wiser.
READ MOREShekhar Trivedi
Sep, 2015
2
2
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5
Dare to do what the book talks
Incredible book. Words of wisdom and some very elementary but relevant people management advice. Unlike over glorified autobios, this book contains candid advice on what to do or not to do. For an engineer, with an outside interest in the area, this was an eye opener and a realisation on how far this industry has come from what is described from one of the leading men in the advertising world
READ MORERachit Jaiwant
Nov, 2015
0
0
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5
nice read...informative
this book is a great read for those interested in making it big in the advertisement industry. but doesnt guarantee anything.
WARNING: CONTAINS NUDITY (Not like you guys care)
READ MOREWARNING: CONTAINS NUDITY (Not like you guys care)
Shikhar
Certified Buyer, Coimbatore
Jan, 2015
0
0
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5
Worth Reading!
Ogilvy on advertising is a awesome book. Those who are willing to make their carrier in advertising should definitely read this one. As said by the father of advertising only, the best ad is simple, creative, new and to the point, this book is exactly the same. Facts and figures of advertising world, attractive illustrations, fun, simple, to the point, crisp, fresh and with lots of knowledge......worth reading and for me following is the best quote in the book...........
WHEN A CLIENT MOANS ...
READ MOREWHEN A CLIENT MOANS ...
Seema Gusain
Apr, 2013
0
0
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5
Ogilvy on Advertising
Awesome book on advertising. Very usefull for people persuing their career in advertising or who are already in it.. Flipkart is giving it for a good discounted rate comparing to crossword or other book store or online store. You receive delivery on time if no holiday comes in between. Thank you flipkart. . And thanks to Mr. Avinash of flipkart customer care to help me buy the book !
READ MOREPurav Mehta
Certified Buyer
Oct, 2011
3
1
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5
Classy product
Respected Delivery person was punctual and reached me accordingly. Thank you.
READ MOREFlipkart Customer
Certified Buyer, Uttarpara Kotrung
Nov, 2020
0
0
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5
Great product
Book was in perfect shape. And of course, no comments about the content. It's like the bible of advertising.
READ MOREAradhya Goel
Certified Buyer, Ghaziabad
Dec, 2016
0
0
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5
must have
A must have to read and re-read for all the mktg and advertising related professionals.
READ MOREAshvini Khandekar
Certified Buyer, Thane
May, 2016
0
0
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2
This book based on a story
I have purchased this book because to get some knowledge about internet marketing and search engine optimizations but after reading some chapter found this book is based on Ogilvy story on Advertising.
READ MORESanjay Kumar
Certified Buyer, New Delhi
Nov, 2014
0
2
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