If you are into sales and marketing.. and wish to know why a person buys a particular stuff, then just grab this book.. It will make you a lot wiser!

If it comes to selling a product, then its always desirable to know which pricing model will be the best. But market research is not always accurate in helping us to make this decision.. It is always the irrational nature of the buyer which confuses the product creators and marketers. Although no one can ever predict precisely why a Product A i...

There are very few works that can stake a claim to be able to change the very way that you look at things. This book is one of them. Written by one of the leading economists of the world, and still maintaining the lucidity and succinctness of popular books, this one's a must read.

5 stars, because I can not give more!

The quality is awesome and I'm looking forward to reading it considering the contents...

As the title suggests, the book explores the irrationality in our everyday behaviour with astounding clarity and properly researched inferences. Recommended for readers with a flair and interest for books pertaining to human psychology and exploring the patterns of our day-to-day actions and thought-process.

As per Flipkart service,it was business as usual. Satisfying in its unassuming way.

This book is an excellent book to start with if one wants to understand and go a little deeper into behavioral economics. It can be considered as a dissertation as it's dotted with factual information and experiments and yet it turns out to be an interesting read. One would not like to put this book down as it goes on discussing experiments after experiments and proving that, when we think of ourselves to be making smart decision, we are in actuality fooling ourselves.

Another fabulous book by Dan Ariely... Makes us think on the 'rational' and 'Irrational' versions of the decisions we take.... Also makes one ponder over the ways in which we humans behave.... I personally prefer not to read this NewYork Times Best seller in pdf form... I ordered it through Flipkart and thoroughly enjoyed reading it....

I absolutely loved reading right thru till the end. The series of experiments carried out by Dan Ariely and his colleagues are really commendable. All the hard work that has gone in is visible as you turn the pages.

Some experiments actually surprise you which makes you think how a human brain thinks and works. Loved reading this one.

Really a awesome book, nicely written, psychological facts are excellently explained, it will provide you insights of how we compare and evaluate the things, overall wonderful work by author. Must read book !

Best book to buy..

Nice book
I suggest you to read it