This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyses the production of Soaps within India’s cultural fabric. It reconstructs themes and issues surrounding the "everyday" And the "Middle class" Through the fiction of the "popular" in its second edition, this still remains the only book to examine prime time soap operas on Indian television. Without in any way changing the central arguments of the first edition, it adds an essential introductory Chapter tracking the tectonic shifts in the Indian "mediascape" Over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever.
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Publication Year
2020
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