Principles of Marketing

Principles of Marketing  (English, Paperback, Kotler Philip)

4.5
909 Ratings & 70 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson Education Limited
    • Genre: Business & Economics
    • ISBN: 9789332558472, 9789332558472
    • Pages: 756
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    Frequently Bought Together
    Principles of Marketing
    4.5
    (909)
    ₹809
    919
    11% off
    1 Item
    809
    1 Add-on
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    Total
    1,416
    Ratings & Reviews
    4.5
    909 Ratings &
    70 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 628
    • 178
    • 50
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    + 8
    5

    Best in the market!

    Nice book thanks to ram deep Singh sir for reference
    READ MORE

    Harit Bhoi

    Certified Buyer, Bhubaneswar

    Nov, 2018

    4
    0
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    5

    Super!

    book are very book and original book new edition 17
    and very good condition 👍👍👍👍 thanks filpkart
    READ MORE

    Ranjan kumar Thakur

    Certified Buyer, Muzaffarpur

    Apr, 2019

    3
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    5

    Terrific purchase

    super Speed delivery,to a rural area is surprising
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    Amar Amarendar

    Certified Buyer, Chityala

    Feb, 2019

    3
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    5

    Amazing reference for new learners.

    Very good examples easy language and acts like a bible for Marketing dreamers. I recommend this book for fresh starters in MBA courses a better reference than The other south asian perspective. I have been personally reading this book and the book makes me read it more and more.
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    Akshit Baj

    Certified Buyer

    Oct, 2011

    12
    1
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    5

    Marketing Must Read

    Very good book on Marketing with examples from India as well as Pakistan. Recommended Reading for students of marketing and advertising or for any one who needs a foundation on Marketing. The book is very to read and explains Marketing Concepts in a simple way.
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    Brijesh Bolar

    Certified Buyer

    Jul, 2012

    7
    1
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    5

    AMAZING PUBLICATIONS

    THIS BOOK IS JUST AWESOME. AFTER ALL ITS A PHILIP KOTLER BOOK WHO IS THE FATHER OF MARKETING.
    EACH AND EVERYTHING IS UNDERSTANDABLE WITH THE NUMEROUS EXAPMLES
    THE PRINTING IS VERY VERY BEAUTIFUL WITH COLORED PAGES.
    JUST AN AMAZING BOOK WITH AMAING PRINTING AND CONTENT.

    AND ONCE AGAIN THANKS FLIPKART FOR AMAZING ME WITH THE PACKING
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    RAMAN KUMAR

    Certified Buyer

    May, 2012

    3
    1
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    5

    Great product

    very nice book. better experience market knowledge highly recommend.
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    Arnab Jana

    Certified Buyer, Paschim Medinipur District

    Dec, 2019

    1
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    5

    MUST BUY.......

    BEST BOOK FOR MARKETING .......
    READ MORE

    AMIT BHARTI

    Certified Buyer, Lucknow

    Jan, 2019

    1
    0
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    5

    Super!

    Very helpful book and easy language...
    READ MORE

    Amit Kumar

    Certified Buyer, Bareilly

    Aug, 2018

    1
    1
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    4

    Must have book for any Marketing Guy

    Gives brief insights on the Indian consumer perspective .
    READ MORE

    Jeet Chaudhari

    Certified Buyer, Rangareddy

    Feb, 2017

    1
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    +
    All 70 reviews
    Questions and Answers
    Q:Is this book is same as of marketing management by philip kotler ?
    A:Yah , the contents are same ...
    TITHI Chakraborty
    Certified Buyer
    3
    2
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    Q:Which one should buy? Principles of marketing or Marketing Management?
    A:principle of marketing is good book
    Prakash Thakur
    Certified Buyer
    1
    1
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    Q:Is this asian perspective edition
    A:yes. it is for India/asia
    Makdum Jahan
    Certified Buyer
    1
    3
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    Q:Is there is any difference between 15 th edition and new edition of this book
    A:Yes
    BABAsigns
    Flipkart Seller
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    Q:Does it have solved case study questions ?
    A:Yes
    BABAsigns
    Flipkart Seller
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    Q:Anyone using this book could please upload a pic of the index??
    A:Part 1: Defining Marketing and the Marketing Process, Part 2:Understanding the Marketplace and Consumer value,Part3 :designing a Customer Value-Driven Strategy and Mix, Part 4 : Extending Marketing
    Kirtibookstore
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    Q:is it 2 books or one , we are getting the 15th edition with indian case studies , i am really confused which to buy , the 17th edition or the 15th edition
    A:17th edition
    Kirtibookstore
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    Q:how many paper's does this book includes?
    A:701 Pages excluding preface, Content etc.
    Prem Kumar
    Certified Buyer
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    Q:this book is use full for net exam or not??
    A:Yes
    BABAsigns
    Flipkart Seller
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    Q:Is this book enough to crack IBPS SO marketing mains Please, kindly reply me back anyone?
    A:Yes
    BABAsigns
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