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Produktrelaunch in der Konsumgueterindustrie

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Gabler Business and Management Books

Produktrelaunch in der Konsumgueterindustrie (German, Paperback, unknown)

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Author

unknown

Highlights

Language: German
Binding: Paperback
Publisher: Gabler
Genre: Business & Economics
ISBN: 9783409136761, 9783409136761
Pages: 431

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AtlanticPublishers

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Description

Ulrike Tennagen entwickelt einen theoretischen Bezugsrahmen zur Diagnose des Produktrelaunchbedarfs, der Unternehmen zur Konzipierung markenindividueller Instrumentarien dienen kann.

Specifications

Book Details

Imprint

Gabler

Dimensions

Width	24 mm
Height	229 mm
Length	152 mm
Weight	772 gr

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