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Public Relations Strategies and Tactics (English, Hardcover, Wilcox Dennis L.)
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Public Relations Strategies and Tactics (English, Hardcover, Wilcox Dennis L.)
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Highlights
- Language: English
- Binding: Hardcover
- Publisher: Pearson Education Limited
- Genre: Business & Economics
- ISBN: 9780321015471
- Pages: 584
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Description
Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.
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