Well, i have was very happy to receive this straightener.. as i always kept hearing the reviews what ppl gave ... i have used other straighteners, however was quite a lot facinated towards these wet2straight once... when i opened i package i could see the royal Ceramic coating infused with micro-conditioners for smooth hair all day.... slim and xxtra long iorning plates... all it has is Digital LCD display ... makes it look fancy but professional... also to add it has the tempreature key loc...