SAMSUNG OLED 139.7 cm (55 inch) OLED Ultra HD (4K) Smart Tizen TV  (QA55S95DAULXL)

Experience majestic viewing as every pixel creates brighter brights and darker darks. OLED HDR Pro gets up to 70% brighter than OLED HDR+, so you get richer contrast enabled further by our NQ4 AI Gen2 processor that dynamically tone maps every scene to maximise your viewing pleasure.

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Enjoy accurate colour reproduction that's true to the original content. Thanks to our Expert Calibration, you get high-fidelity colours that adapt to even the subtlest changes in shades.

The NQ4 AI Gen2 Processor creates an unparalleled 4K experience. Powered by 20 AI neural networks, upscaling technology optimises picture and sound into a 4K experience when you stream OTT services, play video games, or watch live sports. And with unique technologies like perceptional colour mapping and OLED brightness booster, you watch in unrivaled brightness, colour, contrast, and detail.

The 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

PANTONE validation certifies the accurate expression of 2,030 PANTONE colours and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Real Depth Enhancer mirrors how human eyes process depth by increasing contrast in the foreground. Feel an enhanced sense of realism, as your TV recreates depth just as a person’s eyes would.

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colours according to the time of day. After sunset, the screen settings are softer on your eyes.

Motion Xcelerator 144 Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz.

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimise your gameplay even more with Game Bar for easy access to various game settings.

Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers

With 4.2.2 ch built-in speakers and AI-powered action-tracking sound, you can experience vividly realistic 3D audio that puts you in the middle of the action.

AI-powered audio enhancement technology makes dialogue crystal clear by analysing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

Adaptive Sound Pro optimises sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

No need to pay for another subscription when you get live TV channels and on demand movies and shows for free. Watch free TV channels that cover diverse genres like news, entertainment, sports and more - without other apps or a cable/set-top box.

Pick Bixby or Amazon Alexa to be the voice assistant you use to control your TV. For the first time, both are built into your Samsung TV to provide advanced control for your connected home and for an enhanced entertainment experience.

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device. You can even get notifications about the status of your smart devices straight from the TV screen.

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimised multi-tasking and watch content simultaneously.

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings and Workspace

Optimise your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customised smart home with various SmartThings-compatible devices that simplify your day-to-day.

Don't compromise elegance for an immersive viewing experience. This gorgeous Infinity One Design takes sophistication to the next level with its impossibly slim profile.

Whatever your installation environment, Attachable One Connect helps you to minimise cable clutter.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorised malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment