Service Management - Operations, Strategy, Information Technology  (English, Paperback, Fitzsimmons James A.)

The book is excellent, and is written by the best management professionals in the field. Unfortunately, the Indian edition of the book does not provide access to many of the online resources that are available to western universities and students. However, in spite of this, the book is an excellent investment, and can open the doors to Service Marketing and its operations facet for any management student or professional who is new to the area. Flipkart's packaging leaves a lot to be desired t...