Strategy an International Perspective - An International Perspective 5th Edition  (English, Paperback, Wit Bob De)

Now in its fifth edition, strategy takes a truly global perspective. Retaining the unique paradox approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world and includes strategic thinking philosophies from these countries.

Unlike many other books on the subject, the philosophy at the heart of Bob de Wits strategy text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges west and east, north and south, with readings, cases, quotes and insights from around the globe.

FeaturesPresents multiple strategy perspectives to give a broad range of differing and often opposing, perspectives and theories reflecting the richness of current debate among academics and practitioners in the field of strategic management.Provides an issue-based structure with each chapter focusing on a key strategic issue, which is discussed from a variety of angles, leaving readers to draw their own conclusions.Includes original readings and cases to offer readers a first-hand account of the ideas and theories of influential strategy thinkers.Offers a strong international orientation at the very core of this book, reflected in the choice of topics, theories, readings, examples and cases.Fully acknowledges the developmental role which China and India have had in the business world and provides a clear bridge between traditional strategy thinkers in the west and both the upcoming western strategy thinkers and the strategy thinkers in the east.Addresses the paradox of exploration and exploitation as one of the most important new topics in the strategy field.New short cases, readings and long cases replaced throughout which include culturally diverse examples ranging from Sony in Japan to Zambeef in Africa.Emphasized status on organizational purpose.