Yeah !!! you heard me right. This is one of those books you read once in a lifetime.
How does your mind work ???
Why do we make a particular choice or decision ??
If you are one of those people in search for answers like this than this book is a must read for you. The masterstroke is the simplicity and examples shown within the book, it gives so much insight into the most complex thing in the world the human mind.

Every chapter after another keep you amazed and startled as you begin to ...

Buy it fast and read it slow

did you notive the spelling mistakes? if you didn't that's your fast thinking part of the brain! coming to the book...
Kahneman and Teversky co-founded behavioural economics in the 60's and 70's. this book is Kahneman's account of how their collaboration started, their key findings about human behaviour and how it gained acceptance -- all written in an accessible manner (btw even their journal publications --key one at the end of the book-- are accessible). reading the book would help one und...

In 250 .....Good Book ........

I am happy with the product and delivery. Just wanted to post the pictures because someone requested it.

This Book will show you how we think and decide !!!
one of the best Books in market !!!
This very well written book will enlighten and entertain the reader !!!
author "Daniel Kahneman " considered one of the most important psychologists alive today .......also he has got Nobel in Economic Sciences !!
Personally I think this is a great book because it opens a new perspective. Many human behaviors can be explained well in the "System 1 vs. System 2" framework.'
The excellent style of writing in...

Good book for those who are working/interested in business/mkt/behaviors

Best book and the seller shipped a good one thanks flipkart

Kahneman gives a good overview on how we think and behave and has a good framework on analyzing. Kahneman introduces two mental systems, one that is fast and the other slow. Well written and informative. Basically, this book provides the reader an impressive overview of many key concepts in behavioral research, with lots of illuminating stories from Kahneman's work and experiences. Highly recommended

If you like larger print and meaty pages buy the other edition from publisher Allen Lane, ISBN 9781846146060, which is also available on Flipkart. This edition is more expensive (as of my purchase) and Flipkart product page states that this is an imported edition from publisher Farrar Straus Giroux, but it is actually "republished" by Penguin and just not as good.

An excellent book, I must add, as far as I can tell from the few pages I have read so far.