TOSHIBA U50 Series 139 cm (55 inch) Ultra HD (4K) LED Smart VIDAA TV with Dolby Vision & ATMOS  (55U5050)

This is a fast operating system that is meant to speed up Smart TVs by boosting their overall speed to make it up to 3 three times faster than conventional TVs. The VIDAA OS helps this television deliver channel searches that are 20% faster with dedicate hotkeys for your favourite apps on the remote.

You can use the Alexa feature of this Toshiba TV to control it and also control your smart home equipment.

Toshiba has used a sophisticated product design methodology and manufacturing technics to make this an impressively slim smart television. The delicate craftsmanship has been used to minimize wall-gap, create a truly contemporary look, and reduce bezel flows to make this TV a masterpiece that delivers an immersive viewing experience.

The Toshiba app store gives you access to a variety of apps such as Netflix, Youtube, Prime Video, Yupp TV, Hungama and many more so you can enjoy a streaming a wide variety of top-quality content. Enjoy exploring your content in the form of 10,000+ titles, 100+ partners, and 10+ regional languages.

The CEVO 4K HDR feature is Toshiba's high-performance 4K engine that is designed to deliver high picture quality. The graphics processor of the CEVO 4K HDR engine optimizes sharpness and colours to bring life images that come on the screen by making them look as real as possible.

The Toshiba TV Ultra Dimming technology featured in this TV thoroughly analyzes images and divides them into small areas and then applies different contrast enhance curves to different areas of that content. It does so to offer better contrast performance by enhancing blacks and making whites brighter. This makes the finer details more visible.

This Toshiba television is designed to support many types of HDR formats, including HDR10+ decoding, HDR10, and HLG. Be it the latest content from Prime Video, Netflix, or YouTube, or your favourite immersive games, this TV delivers original content with better detailing.

The 4K Resolution+ technology of this TV calculates the colours of neighbouring pixels and automatically enhances them by compensating and applying the right level of colours to surrounding pixels, scene by scene, instead of just replicating every pixel four times.

If you want to enjoy watching the videos and images that you have captured on your smartphone on a bigger screen, use the Screen Mirroring mode and enjoy the bigger picture.

You can use your smartphone as this TV’s remote control once you have downloaded the RemoteNOW app. This app allows you to omit the need to always have the physical remote at close proximity. You can use this app to turn your smartphone into an Air-Mouse that simplifies tasks such as image viewing, playing slideshows and controlling video playback. This app also helps you discover all your favourite content without interrupting what you are watching on this TV’s screen while you are searching on your smartphone screen.

The Bluetooth functionality of this Toshiba TV allows the audio output to be delivered via the device that is paired to the TV as well as the TV speakers. You can separately adjust the output volumes for the headset as well as the TV. This allows everyone to enjoy the content on the TV at different volumes.