Ultimate Goal

Ultimate Goal  (English, Hardcover, Sood Vikram)

4.6
233 Ratings & 18 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: HarperCollins Publishers India
    • Genre: Political Science
    • ISBN: 9789353579517, 9353579511
    • Edition: 2022
    • Pages: 304
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  • Description
    In The Ultimate Goal, Vikram Sood, former chief of India's external intelligence agency, the Research and Analysis Wing (R&AW), explains 'the narrative' and how a country's ability to construct, sustain and control narratives, at home and abroad, enhances its strength and position. Intelligence agencies invariably play a critical role in this, an often-indispensable tool of statecraft. A 'narrative' may not necessarily be based on truth, but it does need to be plausible, have a meaning and create a desired perception. During most of the twentieth century, intelligence agencies helped shape narratives favourable to their countries' agendas through literature, history, drama, art, music and cinema. Today, social media has become crucial to manipulating, countering or disrupting narratives, with its ability to spread fake news disinformation, and provoke reactions.
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    Specifications
    Book Details
    Imprint
    • HarperCollins Publishers India
    Publication Year
    • 2022
    Contributors
    Author Info
    • Vikram Sood, a career intelligence officer for thirty-one years who retired in March 2003 after heading the R&AW, is currently adviser at the Observer Research Foundation, an independent public-policy think tank based in New Delhi. He writes regularly on security, foreign relations and strategic issues in journals and newspapers and has contributed chapters related to security, China, intelligence and India's neighbourhood to books published in the last few years. His book, The Unending Game: A Former R&AW Chief's Insights into Espionage, was published in 2018.
    Dimensions
    Width
    • 25 mm
    Height
    • 160 mm
    Length
    • 231 mm
    Weight
    • 500 gr
    Frequently Bought Together
    Ultimate Goal
    4.6
    (233)
    ₹438
    699
    37% off
    The Long Game
    4.3
    (121)
    ₹290
    1 Item
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    Total
    728
    Ratings & Reviews
    4.6
    233 Ratings &
    18 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 178
    • 35
    • 10
    • 3
    • 7
    5

    Fabulous!

    An eyeopener.
    Must read by youths of India as we are going to represent our country in coming time.
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    Flipkart Customer

    Certified Buyer, Bhopal

    Dec, 2020

    14
    0
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    5

    Brilliant

    Great book to Read.
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    Gaurav Aswal

    Certified Buyer, Dehradun

    Nov, 2020

    4
    0
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    5

    Perfect product!

    Why the cover is open i didnt understand....
    The book is very awakening, you will be. Surprised to see how a country makes his narrative and how world works. And the hypocrisy around the world
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    Manik Sarkar

    Certified Buyer, Uttar Dinajpur District

    Feb, 2021

    1
    0
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    5

    Best in the market!

    A classic book one must read , how narrative is constructed and propgated , thought provoking book
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    Flipkart Customer

    Certified Buyer, Bangalore Urban

    Feb, 2021

    2
    1
    Report Abuse
    5

    Worth every penny

    Must read book for those who are interested in foreign realtions and how a country set narrative for there goals and personal benefits...one thing what I learned after reading this is in international realtion nothing is permanent everything depends upon economic interests 👍🏼
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    Yash Bajaj

    Certified Buyer, Sadulshahar

    Jun, 2021

    1
    0
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    5

    Terrific purchase

    Superb quality of page and cover. Must read for young people. Eye opener in many senses.. yet to finish but loving it ..
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    Deepankar Mahato

    Certified Buyer, Bengaluru

    May, 2021

    1
    0
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    3

    Good

    Good
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    MADHUSUDAN MAJHI

    Certified Buyer, Mayurbhanj District

    Jul, 2022

    0
    0
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    4

    Costly. Good book. But packaging was horrible.

    Good book but very expensive. Packaging was very bad. No internal packaging. The corners of the book is somewhat damaged.
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    Madhusudhan B R

    Certified Buyer, Bangalore

    Jul, 2021

    0
    0
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    5

    Best in the market!

    Amazing book everyone should read
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    Devendra singh

    Certified Buyer, Dehradun

    Jun, 2021

    0
    0
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    5

    Awesome

    Eye opening book
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    Asish Jena

    Certified Buyer, Sarang

    Jun, 2021

    0
    0
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    +
    All 18 reviews
    Questions and Answers
    Q:How is lanuage of book Tough or easy ??
    A:Language is standard
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