Business Studies - Vyavsayik Adhyayan Class 12 1 Edition  (Hindi, Paperback, Dr. R. U. Singh)

Part 'A' : Principles and Functions of Management Unit : 1 1. Management : An Introduction Unit : 2 2. Principles of Management : Nature & Significance 3. Scientific Management : Principles and Techniques Unit : 3 4. Business Environment : Importance and Dimensions Unit : 4 5. Planning and Types of Plans Unit : 5 6. Organising : Importance and Process 7. Organisation Structure : Meaning and Types 8. Delegation of Authority and Decentralisation Unit : 6 9. Staffing : Meaning and Importance 10. Recruitment : Meaning and Sources 11. Selection : Meaning and Process 12. Training and Development Unit : 7 13. Directing : Importance and Principles 14. Supervision : Meaning and Importance 15. Motivation : Meaning and Importance 16. Leadership : Meaning and Importance 17. Communication : Importance and Barriers Unit : 8 18. Controlling : Importance and Process Part 'B' : Business Finance and Marketing Unit : 9 19. Financial Management, Financial Decisions and Financial Planning 20. Capital Structure : Meaning and Determinants 21. Fixed and Working Capital : Meaning and Determinants Unit : 10 22. Financial Marketing : Meaning and Concept 23. Stock Exchange : Meaning and Functions Unit : 11 24. Marketing : Meaning, Role and Functions 25. Product : Nature and Classification 26. Pricing and Physical Distribution 27. Promotion and Personal Selling 28. Advertising : Role, Limitations and Objections Unit : 12 29. Consumer Protection : Importance and Ways Unit : 13 30. Entrepreneurship Development