Functional Management (Paperback, Dr. F.C. Sharma, Dr. Smriti Khurasia)

1.Financial Management : Nature, Scope and Objectives, 2. Financial Planning , 3. Capitalization, 4. Capital Structure : Theories and Determinants , 5. Operating and Financial Leverage , 6. Introduction to Marketing : Nature, Scope and Importance, 7. Introduction to Marketing-Mix, 8.Introduction to Advertising, 9. Selection of Advertising Media, 10.Personal Selling, 11. Sales Promotion , 12. Advertising Copy (Meaning, Components and Types) , 13. Introduction to Human Resource Management , 14. Human Resource Planning , 15. Recruitment, 16. Selection, 17. Employee Training, 18. Nature and Scope of Production Management , 19. Types of Production Systems, 20. Production Planning and Control (PPC), 21.New Product Development , 22. Product Life-Cycle, 23. Product Diversification, Simplification, Standardisation and Specialisation.