LG UQ7550 108 cm (43 inch) Ultra HD (4K) LED Smart WebOS TV with Alpha5 AI Processor Gen5, AI Sound Pro, AI Super Upscaling, 60 Hz Refresh Rate, Game Optimizer, Magic Remote  (43UQ7550PSF)

Enjoy your favourite content even if it's not in 4K with AI Super Upscaling. This advanced feature intelligently upscales non-4K content to near 4K resolution, ensuring that you don't miss out on any details. So, whether you're catching up on your favourite TV shows or reliving cherished memories through family photos, every moment will be displayed with exceptional clarity and sharpness.

Experience true HDR with Dynamic Tone Mapping, as it optimises the tone curve for each frame, bringing out the finest details and providing a more natural and immersive viewing experience. The result is enhanced contrast, vivid colours, and breathtaking realism that transport you into the heart of the action.

The LG UQ7550 features AI Brightness Control, which automatically adjusts the brightness level to suit your environment. So whether it's a sunny afternoon or a cosy movie night, this TV ensures that you always have the perfect brightness for an optimal viewing experience.

Bring the cinematic experience into your living room with the LG UQ7550. With its 4K resolution and lifelike picture quality, you'll feel like you're right in the middle of the action. Immerse yourself in a world of captivating storytelling, vibrant visuals, and powerful sound that will make every movie night an unforgettable experience.

Say goodbye to multiple remotes and complicated setups. With the LG UQ7550's WebOS and Smart Assistant integration, you can easily access all your favourite streaming services like Netflix, Prime Video, Apple TV+, and Disney+Hotstar right from your TV. Personalised user profiles provide tailored content recommendations, sports alerts, and quick access to your favourite apps, making it easier than ever to find what you love.

The LG UQ7550 TV's Filmmaker mode maintains the director's cut, providing a more genuine way to see your video. You can view films and TV series precisely as the creators intended when this mode is on. Discover the actual inspiration and creative intent behind each frame, which will bring the movie masterpiece closer to you.

The LG UQ7550 TV brings your favourite content front and centre with WebOS 23's redesigned Home. Customise your watching experience and easily access the channels, applications, and content you choose. Your entertainment selections are easy to navigate thanks to the user-friendly design, so you can spend more time watching your favourite programmes and less time looking for them.

Speaking of convenience, the LG UQ7550 comes with built-in Alexa, Google Assistant, Apple AirPlay, and Homekit, so you can control your TV with just your voice. No more fumbling for the remote or navigating through complex menus - simply ask your virtual assistant to find what you need, and it will be at your fingertips in an instant.

The redesigned Magic Remote takes simplicity to a whole new level. Its ergonomic design ensures a comfortable grip, while the intuitive point-to-scroll system allows for faster searching. The built-in AI provides easy access to a multitude of services and features, putting you in control of your entertainment effortlessly.

Sports enthusiasts rejoice! The LG UQ7550's Sports Alert feature keeps you up to date with notifications of your favourite teams and provides direct access to match schedules right from the home screen. Never miss a game-winning moment again.

For gaming aficionados, the LG UQ7550 is the ultimate companion. With Game Dashboard and Game Optimiser, you can easily adjust settings for optimal gameplay, giving you a competitive edge.

You can apply the best game settings and instantly check the refresh rate with the Game Optimiser and Dashboard. Make the most of each game session by fine-tuning the visual and sound settings to fit your tastes. Maintain composure and raise the bar for your game experience.

Additionally, the TV supports HGiG, meaning you can enjoy the latest HDR games and fully immerse yourself in the world of gaming with stunning visuals and lifelike graphics.