Revenge of the Nerds - How We Have Ceded Control of Our Minds to Faceless Organizations  (English, Paperback, Jeyo Sargunam)

The world has transformed in the last two decades. There is no denying that there has been a slow, steady, and overtly subtle takeover of every aspect of human experience. The technological force that is powering this transformation is profoundly undemocratic & can be deemed exploitative. Tools like WhatsApp, Facebook, Google, YouTube, etc. are now ubiquitous. These internet-powered tools have unprecedented global scale and many don’t understand the business & revenue models of these monitoring & behavior manipulating tools Revenge of the Nerds is an attempt to unravel the forces behind this societal transformation. It tells the story of how Nerds used technology to capture the world and control it using technology. The book explains the vulnerabilities we have in our human minds and how BigTech companies exploit these vulnerabilities to reshape reality in the way they deem fit. Most of the fresh cracks we find in society can be attributed to the faulty interface between technology and human interactions. Human Psychology has been weaponized using Technology to polarize us politically, make us more materialistic, and encourage a hedonist lifestyle. Revenge of the Nerds is the simplified story of how we all got Zuckered and how we can still hope to unzuck our lives.