SAMSUNG The Frame 125 cm (50 inch) QLED Ultra HD (4K) Smart Tizen TV 2024 Model  (QA50LS03DAULXL)

Samsung The Frame Smart TV seamlessly combines art and technology, offering a stunning display that doubles as a captivating piece of wall art when not in use.

The Frame's ground-breaking Matte Display absorbs reflections, so you can clearly see what's on display and enjoy the textures and details of art the way they were meant to be.

Elegantly minimal and modern, The Frame TV installs near flush to the wall like an actual picture frame, allowing it to blend beautifully into your home.

Transform the Frame into art when you're not watching TV. You'll love viewing beautiful works of art on the big screen.

Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery.

Dive into the world of art and discover new favourite pieces through your TV. With the Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.

Meet fully authentic color expression validated by PANTONE. The Frame reproduces the rich colors and textures of your favorite artwork with high fidelity. And with a matte display that reduces glare, you can enjoy a clear view of your collection and appreciate it like in an actual museum.

Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to the Frame TV – it's as easy as sending them via smartphone, or transferring them with a USB drive.

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and color tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.

With a motion sensor, the Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.

Exhibit your personal photos like art on The Frame’s Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 colour options in Art Mode. It's the perfect way to display all your best memories.

The Frame offers magnetic bezels in a variety of colours, so you can just snap on the one that suits your style. The sleek, straight lines and smooth finish come together in a modern design that truly completes your TV.

Set the Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.

The Slim Fit Wall Mount keeps your TV tightly installed on the wall, so it looks good from every angle. Plus, just one slim cable helps keep the space around your TV beautifully clean.

Watch your content how it was filmed – vertically or horizontally – with a wall mount that rotates your TV to suit your content.

Auto Rotating Stand allows you to rotate the screen horizontally or vertically, so you can enjoy your favourite content just like it was filmed.

Quantum Dot technology delivers a bold, vibrant picture. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

Quantum Processor 4K drives all-around performance, intelligently optimising picture, sound, and more to give you a truly brilliant viewing experience.

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colors according to the time of day. After sunset, the screen settings are softer on your eyes.

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, the Frame delivers multi-dimensional audio for unbelievably realistic sound.

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

Get more out of your TV with the latest apps and services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings – all while Knox Security keeps your privacy.

Optimise your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimised multi-tasking and watch content simultaneously.