SONY BRAVIA 3 125.7 cm (50 inch) Ultra HD (4K) LED Smart Google TV with Advanced AI Processor X1 HDR, Sony Picture Core, Dolby Vision Atmos  (K-50S30)

The Sony S30 Series TV is designed to deliver the best viewing experience with lifelike images. By enhancing color accuracy and vibrancy, it offers a wider color gamut, making every scene appear richer and more realistic. Dive into a world where every color pops and every detail matters.

With HDR imaging technology, the Sony S30 Series TV enhances video quality by delivering greater brightness, contrast, and color depth. This means you’ll see more vivid and lifelike visuals, creating a more immersive viewing experience. From the darkest shadows to the brightest highlights, every detail is brought to life.

Fast-moving scenes are no longer a problem with the Sony S30 Series TV. It smooths out fast motion by creating new frames in between the original ones, controlling the backlight, and sharpening blurry objects. Whether you’re watching sports or action movies, enjoy smooth and clear motion like never before.

The audio experience on the Sony S30 Series TV is just as impressive as the visuals. It features uniquely non-circular-shaped speakers that enhance the audio, delivering clear sound for movies and music while perfectly complementing the TV’s sleek design. Feel every beat and hear every whisper with unmatched clarity.

Immerse yourself in a world of lifelike sounds with the Sony S30 Series TV’s 3D surround sound technology. Hear every detail above and around you for an unparalleled multi-dimensional experience. From the rustling of leaves to the roar of an engine, the sound is as real as it gets.

The Sony S30 Series TV comes equipped with a light sensor that automatically adjusts picture brightness based on your room lighting. This ensures you get the optimal viewing experience in both bright and dark environments. The sound is also auto-adjusted to suit your viewing content, offering a perfectly balanced experience.

Navigating your TV has never been easier. The Sony S30 Series TV brings all your streaming services together in one place, acting as a central hub for all your entertainment needs. It’s like having a concierge that recommends shows and makes it easy to find what you want to watch.

With Google TV integrated, the Sony S30 Series TV personalizes your experience by recommending shows and movies based on your viewing history. It also tailors suggestions when you ask Google Assistant for recommendations, ensuring you always find something you’ll love.

Keep your children’s viewing safe with the Sony S30 Series TV’s parental controls. Set maturity ratings for movies and shows, choose which apps appear on your child’s profile, and allow YouTube content filtering for older kids. Rest easy knowing your children are watching appropriate content.

Finding your favorite content is as simple as saying "Ok Google." The Sony S30 Series TV’s built-in microphone allows you to search for content without needing the remote. Just speak your command, and the TV responds, making your viewing experience effortless and enjoyable.

Sony’s Eco Dashboard on the S30 Series TV lets you monitor your TV’s energy use and adjust settings to save power. It’s like a central hub for making your TV eco-friendly, helping you reduce your carbon footprint while enjoying your favorite shows.

The Game Menu on the Sony S30 Series TV boosts your gaming experience. Access it with the Quick Settings button on your remote to enjoy features like Black Equalizer, Crosshair overlay, and Multiview. Elevate your gameplay with ease and precision.

Experience high-impact and more responsive gaming with the Sony S30 Series TV’s auto low latency mode and eARC inputs for enhanced audio through HDMI 2.1. Gain a competitive edge in fast-paced games and immerse yourself in the action like never before.

Gaming reaches new heights with the Sony S30 Series TV. The BRAVIA 30B offers stunning visuals, immersive audio, and exciting new features that make your favorite games come alive. Enjoy gaming like never before with Dolby Vision support.

When you connect your PS5, the Sony S30 Series TV’s Auto HDR Tone Mapping and Auto Genre Picture Mode work together to optimize picture settings for both HDR and specific genres. Whether you’re gaming or watching a movie, enjoy the best visuals tailored to your activity.

Enjoy exclusive blockbusters, classics, and the latest Sony Pictures movies with stunning visuals and expressive sound thanks to Dolby Vision Atmos. With 80Mbps PureStream, your home entertainment experience will be nothing short of cinematic.

The Sony S30 Series TV offers a sleek and modern design with minimal distractions. Its bezel ensures you stay focused on the content, while the versatile 2-way stand lets you find the perfect viewing angle. Enhance your living space with this stylish and functional TV.

Stream videos, movies, and TV shows directly from your iPhone, iPad, or Mac to your Sony S30 Series TV with ease. Apple AirPlay, the Apple TV app, and other apps or Safari make it simple to enjoy your Apple content on the big screen.

The Sony S30 Series TV is built to last. With features like a dust-proof design, stable power surge protection, moisture-resistant coating, and lightning strike defense up to 9000V, it’s designed to withstand the toughest conditions and keep performing at its best.

Take your gaming on the go with the Sony S30 Series TV’s PS Remote Play app. Control your PS5 or PS4 console from another room or location with a compatible BRAVIA connected to the internet. Enjoy your favorite PlayStation games wherever you are.