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The Brand Custodian (English, Hardcover, Rajan Mukund)

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Author

Rajan Mukund

Highlights

Language: English
Binding: Hardcover
Publisher: HarperCollins Publishers India
Genre: Biography & Autobiography
ISBN: 9789353024864, 9353024862
Pages: 264

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Description

| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.

Specifications

Book Details

Imprint

HarperBusiness

Contributors

Author Info

Dr Mukund Rajan chairs a pioneering investment firm focused on catalysing Environment, Social and Governance (ESG) improvements. Previously, in a twenty-three-year career with India's largest corporate house, the Tata Group, he served as the Group's first Brand Custodian, Chief Ethics Officer, Chairman of the Tata Global Sustainability Council and Member of the Group Executive Council. A graduate from the Indian Institute of Technology (IIT) Delhi, Dr Rajan completed a Doctorate in International Relations on a Rhodes Scholarship at Oxford University. His previous books include Global Environmental Politics (1996) and The Brand Custodian: My Years with the Tatas (2019).

Dimensions

Height	234 mm
Length	154 mm
Weight	600 gr

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The Brand Custodian

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(32)

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Honour Bound

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1 Item

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Total

₹838

Ratings & Reviews

4.4

★

32 Ratings &

1 Reviews

5★
4★
3★
2★
1★

Worth the money

This book gives a brief insight of the Tata's under Ratan tata, few important events like Tata's telecom adventure, nano project and touches upon Cyrus Mistry episode as well. the main content is abot the Brand TATA, how the author tried to explore and expand the brand and about the ethical conduct of Tata brand. It is useful to get a brief idea about Tata in general. My personnal learning is that even big brands fail few times, the important thing is to keep on going no matter what, try new ...

PRADEEPAN N

Certified Buyer, Palakkad

Aug, 2020

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